Cream-A-Cle is an ice cream indoor exhibition that curates memories and interactions people once had with ice cream uncles at Orchard Road. The exhibition pays homage to the heritage by revisiting and reliving it. Preserving the uniqueness of ice cream experience such as the ice cream sandwiches, and the interactive experience which would reflect the exciting encounters with the ice cream uncles.

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   Ice cream uncles stand out as iconic feature along the Orchard Road. For both the tourist and the local, they are the character that bring about fond memories there. Unfortunately, the ice cream uncles in few years time, will no longer be part of the shopping street. According to findings, the uncles hold licences that are personal and non-transferable to younger generations.